Blog

Google My Business
24 Jan

What is Google My Business

In today’s world Google is an important part of everyone’s lives.  In fact, one of the first places consumers go looking for products or services is Google search. When these consumers go to search for your local products or services, what is the easiest and fastest way to make sure your business... Read more →

The importance of customer loyalty
20 Dec

The Importance of Customer Loyalty

Understanding the importance of customer loyalty is almost greater than understanding the difference in the need for generation-specific marketing.  Businesses large and small that are successful (for longer than two years) do customer loyalty well.  What is the secret sauce for understanding the importance of customer loyalty? It may look... Read more →

Customer Retention Software
29 Oct

Customer Retention Software

Customer retention software can be considered the icing on the cake when it comes to inspiring customer loyalty.  Customers and consumers alike have choices; from e-commerce to retail shopping, there really are no limitations.  Companies budget a considerable amount of money toward customer acquisition and the avoidance of customer attrition; however, focusing... Read more →

best ways to book travel
20 Sep

Best Ways to Book Travel

Technology has improved many things in life; connecting, communication, shopping and naturally, vacation planning. According to the U.S. Travel Association, U.S. residents logged 1.8 billion leisure trips in 2018, spending around $761.7 billion on domestic and international destinations. Booking travel has become so convenient for the consumer that you can... Read more →

why do parcel rates keep going up
3 May

Why Do Parcel Rates Keep Going Up?

Shipping costs are not cheap and it seems that that every time you turn around, the rates go up.  The question of why do parcel rates keep going up is not often met with a cut and dry answer.  There are a lot of contenders when it comes to shipping;... Read more →

Banks need rewards for their customers
13 Feb

Banks Need Rewards for their Customers

Rewards and loyalty programs have been around for decades in the retail, travel, and credit card space.  So much in fact, that consumers have grown to expect rewards for their loyalty.  The banking industry took a little longer to catch on to the concept of engaging their customers with rewards... Read more →

December in Kansas City
7 Dec

December in Kansas City

December in Kansas City is magical.  From the time honored tradition of the Plaza Lights ceremony to the arrival of Kansas City’s Southern Holiday Express Train at Union Station, there is something to spark everyone’s holiday spirit.   Before December in Kansas City arrives, there are two very special traditions... Read more →

What is Telehealth?
1 Nov

What is Telehealth?

Telehealth is where convenience and healthcare meet in the middle with technology as their guide. Being sick often means playing the waiting game.  Generally speaking, in office, the average person waits 45 minutes to be seen by their physician and spends an additional 30-35 minutes with their physician, only to... Read more →

Pizza vs Rewards Programs for Employees
20 Sep

Pizza vs Rewards Programs for Employees

Pizza versus money for an employee reward…crazy, right?  Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University didn’t think so.  Ariely’s focus on understanding human motivation led him to complete a study in 2016 with a sample population of assembly line workers fabricating computer chips.  He found that... Read more →

What are social media influencers?
2 Aug

What Are Social Media Influencers?

In the past decade, social media has become a fundamental activity of daily living, often shaping people’s emotions, behaviors and decisions. The social media effect combines an individuals desire to be accepted and to be liked. The positive benefits on a person’s subconscious is somewhere between relaxation and euphoria when... Read more →