It is no surprise that fostering customer loyalty is predicted to be one of the most important tools in 2020. Customer loyalty alone has the ability to boost profits up to 95%, (smallbizgneius.net). The voice of the loyal (or disloyal) customer has the power to influence a company’s success or... Read more →
Understanding the importance of customer loyalty is almost greater than understanding the difference in the need for generation-specific marketing. Businesses large and small that are successful (for longer than two years) do customer loyalty well. What is the secret sauce for understanding the importance of customer loyalty? It may look... Read more →
Customer retention software can be considered the icing on the cake when it comes to inspiring customer loyalty. Customers and consumers alike have choices; from e-commerce to retail shopping, there really are no limitations. Companies budget a considerable amount of money toward customer acquisition and the avoidance of customer attrition; however, focusing... Read more →
Technology has improved many things in life; connecting, communication, shopping and naturally, vacation planning. According to the U.S. Travel Association, U.S. residents logged 1.8 billion leisure trips in 2018, spending around $761.7 billion on domestic and international destinations. Booking travel has become so convenient for the consumer that you can... Read more →
Shipping costs are not cheap and it seems that that every time you turn around, the rates go up. The question of why do parcel rates keep going up is not often met with a cut and dry answer. There are a lot of contenders when it comes to shipping;... Read more →
Rewards and loyalty programs have been around for decades in the retail, travel, and credit card space. So much in fact, that consumers have grown to expect rewards for their loyalty. The banking industry took a little longer to catch on to the concept of engaging their customers with rewards... Read more →
December in Kansas City is magical. From the time honored tradition of the Plaza Lights ceremony to the arrival of Kansas City’s Southern Holiday Express Train at Union Station, there is something to spark everyone’s holiday spirit. Before December in Kansas City arrives, there are two very special traditions... Read more →
Telehealth is where convenience and healthcare meet in the middle with technology as their guide. Being sick often means playing the waiting game. Generally speaking, in office, the average person waits 45 minutes to be seen by their physician and spends an additional 30-35 minutes with their physician, only to... Read more →
Pizza versus money for an employee reward…crazy, right? Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University didn’t think so. Ariely’s focus on understanding human motivation led him to complete a study in 2016 with a sample population of assembly line workers fabricating computer chips. He found that... Read more →
In the past decade, social media has become a fundamental activity of daily living, often shaping people’s emotions, behaviors and decisions. The social media effect combines an individuals desire to be accepted and to be liked. The positive benefits on a person’s subconscious is somewhere between relaxation and euphoria when... Read more →
YCS® Group is a digital technology solutions enabler that provides local and national digital solution based strategies that drive consumer engagement, loyalty and revenue while lowering your customer acquisition costs.
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