Pizza versus money for an employee reward…crazy, right? Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University didn’t think so. Ariely’s focus on understanding human motivation led him to complete a study in 2016 with a sample population of assembly line workers fabricating computer chips. He found that... Read more →
In the past decade, social media has become a fundamental activity of daily living, often shaping people’s emotions, behaviors and decisions. The social media effect combines an individuals desire to be accepted and to be liked. The positive benefits on a person’s subconscious is somewhere between relaxation and euphoria when... Read more →
A decade ago, social media was like a rocket ship and if you haven’t gotten on by now, it’s time. At it’s roots, social media was meant to purely connect people but now it’s blossomed into its own world. Social media’s multiple platforms have created virtual communities for just about... Read more →
Mobile has transformed how the world sees itself; how people interact, shop, and how they learn. Mobile usage is multi-dimensional and fulfills more than just convenience for the average user. Mobile users are no different from PC users when it comes to online searches; they expect quick downloads, easing... Read more →
Elite vs academy; club vs recreational; division three vs division four; year round vs seasonal; club fees vs family vacation. Sound familiar? The outdoor spring soccer season is in full swing in Kansas City, regardless of the frigid temperatures. There are droves of parents that brave the cold temperatures and... Read more →
January 2018 has come and gone and by this time, 80% of financial New Year’s resolutions have too, which actually isn’t too much of a surprise as only a mere 8% of resolutions are successful. Saving money on life is in style this year and savvy budget living has never... Read more →
Creating a lifelong customer for your business or brand is every company’s goal. The opportunity for retailers and businesses to build rapport with both new and loyal customers is anchored by the customers perceived product value before price or cost. This article seeks to help you explore the science behind... Read more →
Generation Z and mobile savings go together like spicy wings and an ice cold beer; perfect. Why? Because the Gen Z’ers were born in the age of the internet and do not remember a time before smartphones existed. According to MediaKix.com, it is estimated that 96% of the Gen Z’ers... Read more →
Technology impacts daily lives across all demographics and generations, with its benefits often outweighing the risks. Nearly three-quarters of Americans own a smartphone and are tuned in 24/7 to the digital world of news, convenience, savings, social connections, and now healthcare. Telehealth and/or telemedicine allows access to healthcare with a... Read more →
Over the past decade, smartphones have evolved the human consumer to become constantly engaged in the world; this includes news, work, and social media outlets. Marketing campaigns are focusing more on using mobile ads and coupons as the tool to increase traffic and sales vs. print or other media. There... Read more →
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