Rewards and loyalty programs have been around for decades in the retail, travel, and credit card space. So much in fact, that consumers have grown to expect rewards for their loyalty. The banking industry took a little longer to catch on to the concept of engaging their customers with rewards... Read more →
December in Kansas City is magical. From the time honored tradition of the Plaza Lights ceremony to the arrival of Kansas City’s Southern Holiday Express Train at Union Station, there is something to spark everyone’s holiday spirit. Before December in Kansas City arrives, there are two very special traditions... Read more →
Telehealth is where convenience and healthcare meet in the middle with technology as their guide. Being sick often means playing the waiting game. Generally speaking, in office, the average person waits 45 minutes to be seen by their physician and spends an additional 30-35 minutes with their physician, only to... Read more →
Pizza versus money for an employee reward…crazy, right? Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University didn’t think so. Ariely’s focus on understanding human motivation led him to complete a study in 2016 with a sample population of assembly line workers fabricating computer chips. He found that... Read more →
In the past decade, social media has become a fundamental activity of daily living, often shaping people’s emotions, behaviors and decisions. The social media effect combines an individuals desire to be accepted and to be liked. The positive benefits on a person’s subconscious is somewhere between relaxation and euphoria when... Read more →
A decade ago, social media was like a rocket ship and if you haven’t gotten on by now, it’s time. At it’s roots, social media was meant to purely connect people but now it’s blossomed into its own world. Social media’s multiple platforms have created virtual communities for just about... Read more →
Mobile has transformed how the world sees itself; how people interact, shop, and how they learn. Mobile usage is multi-dimensional and fulfills more than just convenience for the average user. Mobile users are no different from PC users when it comes to online searches; they expect quick downloads, easing... Read more →
Elite vs academy; club vs recreational; division three vs division four; year round vs seasonal; club fees vs family vacation. Sound familiar? The outdoor spring soccer season is in full swing in Kansas City, regardless of the frigid temperatures. There are droves of parents that brave the cold temperatures and... Read more →
January 2018 has come and gone and by this time, 80% of financial New Year’s resolutions have too, which actually isn’t too much of a surprise as only a mere 8% of resolutions are successful. Saving money on life is in style this year and savvy budget living has never... Read more →
Creating a lifelong customer for your business or brand is every company’s goal. The opportunity for retailers and businesses to build rapport with both new and loyal customers is anchored by the customers perceived product value before price or cost. This article seeks to help you explore the science behind... Read more →
YCS® Group is a digital technology solutions enabler that provides local and national digital solution based strategies that drive consumer engagement, loyalty and revenue while lowering your customer acquisition costs.
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