YCS® Group, LLC Appoints David Haupt as Vice President of Digital Business and Product Development
Haupt brings more than 22 years of industry experience to YCS Group leadership team
KANSAS CITY, MO. – August 16, 2016 – YCS® Group LLC, the nation’s largest mobile solutions provider of digital consumer benefits, today announced the appointment of David Haupt to the role of Vice President of Digital Business and Product Development.
“David has unique blend of experiences that help him create win-win-win partnerships,” said Melissa Fisher, Chief Marketing Officer of YCS Group. “Through combining his deep understanding of technology and decades creating consumer reward programs, David is able to create unique customer reward programs that ignite consumer activation, engagement and purchase renewal.”
Haupt has over 22 years of experience in the digital media, marketing, sales and product development industries, specializing in local app platforms for the last seven years. Previously he worked for Entertainment where he engineered multi-faceted partnerships with Google, Microsoft, PayPal, eBay, and Amazon.
Prior to Entertainment, Haupt founded his own newspaper and grew the business to become Colorado’s second largest alternative weekly before successfully completing the sale of the enterprise in 2005. Haupt then joined Local Matters Inc. as Vice President of Marketing and Business Development. In this role, he oversaw app marketing and development, as well as its media division. Additionally, Haupt holds an undergraduate in Economics from the University of Wisconsin and a Masters of Business Administration from The University of Denver.